About Me

With over twenty years of experience as a UX and Interaction Designer, I’ve built a career around solving complex design challenges with clarity and purpose. Design is more than a profession for me—it’s a passion. I naturally analyze how people interact with technology, noticing where products succeed and where they fall short. There’s nothing more rewarding than seeing thoughtful design translate into measurable success, validating the time, research, and collaboration that make great products possible.

Design Philosophy


My design philosophy centers on user-focused design, measurable outcomes, and scalable systems. I apply the Product Model to align teams around shared goals and ensure that every decision is both data-informed and user-driven. This structured approach connects design strategy to tangible business results, allowing creativity to thrive within a framework of clarity and accountability.

I also integrate AI-driven tools into my workflow to accelerate research, uncover insights, and streamline design operations. These tools enhance productivity and empower teams to focus on higher-level problem solving and innovation, improving both the speed and quality of our outcomes.

Collaboration is at the heart of how I work. I’ve led design system initiatives, developed ADA-compliant assets, and trained teams in advanced Figma methodologies to build efficiency and consistency across organizations. My focus has always been on cultivating a culture where design excellence and teamwork lead to sustainable innovation.

Steve Moore

Notable Achievements

Kaiser Permenante
Principal Product Designer
Achievements
  • Led the redesign of the global header, footer, and key healthcare UX experiences.
  • Partnered with product owners, researchers, and executive stakeholders.
  • Achieved a 65% improvement in global navigation engagement and 24% lift in search engagement.
  • Created a global ADA-compliant design system, reducing defects by 30% and improving accessibility across platforms.
Harry & David / 1-800 Flowers
Senior Interaction Designer
Achievements
  • Spearheaded a full redesign of the e-commerce shopping and checkout experience.
  • Improved user satisfaction and increased annual revenue by $11 million.
  • Built a unified design system across 18 brands, creating a consistent and trusted digital experience.
Intel Corporation
Lead UX/UI Designer
Achievements
  • Directed numerous high-impact initiatives across Intel’s software and services platforms.
  • Improved customer engagement by 20%+ through data-driven design and system improvements.
  • Established a continuous UX improvement process that became part of Intel’s corporate culture, enhancing collaboration between product, design, and engineering.

Frequently asked questions

Notable questions I have been asked in interviews and as a mentor

Effective communication is a fundamental skill that serves as the linchpin for all other activities within a professional setting. It encompasses the ability to listen attentively, which is crucial for understanding the needs and perspectives of others. Moreover, it involves the practice of posing thoughtful questions that can elicit more detailed and informative responses. By engaging in deeper inquiry, one can gain a more comprehensive understanding of the subject matter, which is essential for achieving optimal outcomes. A deficiency in communication skills can significantly hinder performance and diminish the quality of results, underscoring its importance in any collaborative endeavor.

Throughout my professional tenure, I have been privileged to engage in a diverse array of projects, providing me with a comprehensive perspective on project management. Drawing from these experiences, I have honed my ability to enhance project outcomes significantly. My distinguishing strength lies in my thorough analysis of all project facets, enabling me to devise viable solutions. I am highly efficiency-oriented, consistently seeking opportunities to optimize project execution processes.

My methodology is structured and methodical:
1. Comprehend the issue - Identify the problem that requires resolution.
2. Define success criteria - Establish metrics for measuring success.
3. Identify potential risks - Recognize obstacles that may impede our methodology.
4. Secure commitment - Ensure resource allocation, pinpoint stakeholders, and clarify roles and responsibilities.
5. Conduct exploration and discovery - Investigate existing solutions that may address the problem and develop a strategic plan.
6. Determine the timeline - Assess how the timeline may influence our strategic approach to the solution design.
7. Implement the exploration plan and compile a comprehensive report.
8. Develop a detailed design strategy and plan.
9. Formulate a testing plan.
10. Carry out the testing plan.
11. Iterate based on findings and feedback.

I derive great satisfaction from collaborating with a team to deliver concrete outcomes that enhance the customer experience. However, I find it challenging to navigate situations involving conflicting priorities and eleventh-hour directional changes in projects, which often stem from inadequate communication within the organization.

There is a venerable adage that I hold in high regard: "If you're not failing, you're not trying hard enough." This is not to suggest that failure should be aspired to, but rather that the fear of failure should not be an impediment. Indeed, failure is an unparalleled educator. In my experience, the most resilient and effective teams are those that coalesce in the face of setbacks. They respond to challenges with professionalism and swiftly implement strategies for mitigation.

Throughout my tenure, I spearheaded a pivotal project that entailed the development and implementation of a continuous improvement process for Intel Corporation's flagship website, intel.com. This comprehensive program instituted a structured framework that empowered the organization to consistently evaluate, refine, and optimize based on actionable data insights. By harnessing this intelligence, Intel was able to systematically enhance the user interface and overall design of intel.com, markedly improving the customer journey.

This initiative marked a significant shift in Intel's digital strategy, transitioning from a historically reactive stance to an anticipatory, proactive design philosophy. The outcomes of this strategic overhaul were profound, yielding heightened customer satisfaction metrics, a notable uptick in sales revenue, and improved performance indicators for sub-site managers. These achievements underscore the project's substantial contribution to Intel's digital presence and commercial success.

I recommend dedicating time to enhancing your understanding of emotional intelligence, as it is a vital skill set in both personal and professional realms. Additionally, allocate substantial periods for reading, which can broaden your knowledge base and improve cognitive functions. Cultivate a habit of inquiry, as asking questions is a powerful tool for learning and gaining deeper insights.

Upon reflection, I would attribute my professional success to several key competencies:
- Exceptional communication abilities that facilitate clear and effective exchanges with team members and stakeholders.
- A persistent dedication to the craft of design, driven by a deep-seated passion for the field.
- A robust capacity for assimilating constructive criticism, which I leverage to enhance my skills as a designer, project manager, product owner, interaction designer, and visual designer.
- A proactive approach to professional development, characterized by actively pursuing mentorship and guidance from experienced senior designers to broaden my knowledge and expertise.

Throughout my professional career, I have developed proficiency in a diverse array of design tools, with a particular emphasis on Figma and Axure. My experience with Figma spans over seven years, during which I have attained an expert level of mastery, earning me the distinction of being a Figma enthusiast. In addition, I have dedicated approximately six years to harnessing the capabilities of Axure, leveraging its functionality to construct highly interactive prototypes.

My perspective on the integration of Artificial Intelligence (AI) in software tools is decidedly optimistic. I anticipate that AI will exert a transformative influence on software applications in the imminent future. The integration of AI is poised to revolutionize the design process by automating routine tasks, thereby liberating designers to allocate their time and creative energies to more critical aspects of their work. This shift promises to usher in an era of increased efficiency and innovation, making the future of software design an exhilarating prospect.

Throughout my career, I have had the privilege of collaborating extensively with experts in the field of the Americans with Disabilities Act (ADA). This partnership has afforded me invaluable insights and a comprehensive understanding of accessibility standards. I firmly uphold the conviction that exemplary design is universally inclusive, ensuring that it caters to the needs of all individuals. Consequently, ADA compliance is a paramount consideration and consistently takes precedence in my design process.

Professional Designer Tools

I have nine years of experience with Figma, eight years with Axure, and over ten years with Adobe Photoshop, specializing in high-fidelity prototyping, design systems, and advanced interaction design. In addition, I bring four years of experience leveraging AI tools for prompt engineering, image creation, sound design, and AI agent workflows, integrating intelligent automation into the creative process to enhance efficiency and innovation.

Figma

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Axure

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AI Tools (Prompt engineering, images, sound design)

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Adobe Photoshop

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