I rely on my business and consumer marketing acumen to take in market research, define business goals, and learn about the brand, the product and the stakeholders.
I structure interviews to elicit storytelling, and I document users' thoughts, feelings and actions when conducting contextual inquiries and user testing.
Pulling together what I've learned, I model representative experiences, tasks and mindsets to articulate the users' goals, and define and frame the problem.
Collaboration is essential to any ideation process, whether through team brainstorming or engaging in participatory design with stakeholders and customers.
Visualizing and diagramming the user interaction is something I do in tandem with prototype development, as it is informed by user feedback on user testing and serves to guide later iterations.
I take concepts from sketches and wireframes into visual/tangible MVPs and develop low, medium and high fidelity prototypes at multiple stages to get perspective and test with users.
Getting timely and useful feedback on prototyped ideas in a structured or informal setting is crucial to the iterative process.
The feedback from the testing is what drives the iterative process, giving me essential insight into refining the prototype, rethinking the interaction, even generating more concepts.
